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Newsletter Articles For Your Company Or Wellness Employee Newsletter: The Critical 12 Topics

Before you consider a newsletter content or newsletter writing service, take a crack at your own authorship of a wellness or company employee newsletter. This task is about coordination and organization, and having a “system”.

Here are the 12 topics that I consider most valuable. Take each of these 12 topics and brainstorm with your staff to produce subtopics for each one. Then take the words, how, what, when, why, who, and where and apply these words to the sub-topics under each heading.

Improving Coworker Relationships

On-the-job Worker Productivity Tips

Balancing Work, Family Enhancement, Home/House Tips, and Community Improvement, Social Responsibility

Improving Personal Fitness, Nutrition, and Wellness

Mental health and Spiritual Wellness (Spiritual is not religious)

Team Building

How to Get Help Now (put information at end of articles)

Hot Work-Life Topics in the News (Seasonal depression, back-to-school, etc.)

Stress Management Tips

Improving the Relationship with Your Supervisor; Advancing Career

Workplace Safety, Injury Prevention, and Recovery

Customer Service Improvement and Relationship Enhancement

If you keep this categories in mind, you can further google the sub-topics that you create to produce article content for your newsletter. One of my favorite sources is USA.gov. I frequent write articles for companies by relying upon this resource. It also contains articles found at universities and municipalities.

When you produce your newsletter articles, never start a sentence with “Have you ever wondered…” Instead, jump into your article and make a splash. Use words that incite emotion. The word “splash” is a good example. Here is a good example of article writing.

First – how not to write:

“Have you ever wondered how you can get sunburned in the water whiles swimming on a cloudy day?”

Better:

When you splash in the water this summer, even on a cloudy, expect to get burned by the sun if you aren’t wearing SPF 16 or better. The …

Do you see how fast this article begins.

Make sure you newsletter does not upset management. Avoid topics that encourage employees to leave, ask for raises, or examine topics that are politically, religious, or contraversial in nature. You are not a newspaper and you are not obligated to be fair and balanced like a reporter.

The truth is that you newsletters is a company productivity tool. It is not an entertainment device, although employees will perceive it as a benefit. In this regard, make sure your articles in every issue enhance company value, reduce risk, and in small way benefit productivity. Management will be watching closely.

Do address things that employees want to read. Do a survey once year and make it confidential. Use SurveyMonkey or Zoomerang and with 4-5 questions seek to learn what is really troubling employees. You will then have a widely read newsletter and it will benefit your organization.

About the Author

DOWNLOAD FREE ARTICLES FOR YOUR EMPLOYEE NEWSLETTER HERE — Daniel Feerst is a Industrial Social Worker and publisher of employee newsletters read by thousands of employers and millions of employees. Phone him at 1-800-626-4327 for help and guidance.

I printed a newsletter, but the last page (front and back) will be blank. Any creative ideas for its use?

The newsletter is in saddle stitch format, and since I only had 14 pages of content the last page has to be blank. It’s going to be distributed to a bunch of people, and I want to put a creative spin on the use of this last page. Any ideas?

It’s kind of a hard question to answer, unless we know what the newsletter is for, or if it is personal, or is it for business, charity, etc.

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